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Homesick Texan subscriptions

The morning after Thanksgiving, as I was preparing to leave my grandma’s and head to Love Field to fly back to New York, I looked into my purse and saw my house keys were missing. At first, I figured they were in my suitcase, but after searching through all my bags and my rental car, I realized I’d left them at my mom’s place in Houston, where we’d been earlier in the week.

My brilliant plan was to cancel my flight and drive all the way from McKinney to Houston to pick them up, but my mom had a different idea. She offered to have a friend go to her house, get my keys, and send them to me in New York. Meanwhile, I could call on my building’s superintendent to let me into my apartment. I didn’t want to give up control, so I said, “I hate asking people for help.” Mom nodded and said, “I get it. But everyone needs assistance sometimes and it’s always okay to ask for help when you need it.”

I mention this now because I’ve reached a point that my current financial model of running Homesick Texan is no longer sustainable. To continue, I need your help. If you are a regular reader and would like to offer support, please consider purchasing an annual subscription to Homesick Texan.

Here’s the situation. Homesick Texan is funded by ad revenue. Unfortunately, ad spend has been on a steep decline for some time. For the past couple of years, I’ve made up the difference by supplementing my income with savings but that is not a longterm, workable solution.

The main costs of running the site are from hosting, software subscriptions, newsletter services, ingredients, equipment, and research. Other costs include rent, utilities, equipment, travel, and insurance. I pay for all this myself with no reimbursement or outside backing, besides ad revenue. This is what keeps me independent but at the same time, the costs accumulate.

Likewise, if another publication uses one of my recipes, while I get exposure I don’t see any revenue. If I am hired to write for another publication, most of the time I no longer own that content (unless I can negotiate ownership but many big media companies don’t allow you to do this). So even if I make $300 for the article in the short term, to use that content again I’ll have to get permission from the media company and may even have to pay them a fee to use something that I created! To me, it makes sense to keep my content under my ownership on this site, but that does cost money.

Here’s my solution. At first, I considered erecting a paywall, but I don’t wish to do that. Another option would be to load even more ads up on the site and do sponsored posts, but I’m loathe to do that as well since a profusion of ads would take away from both the efficiency and aesthetics of the site. Indeed, increasing the advertising would take away from the site’s autonomy and independence.

Here’s the thing. I love researching, cooking, writing, and photographing recipes to share with you, and I love that as an independent publisher, I am free to share what I wish. I answer only to myself and you, my readers. If Homesick Texan remains independent, I can focus on topics that others may not find marketable, but I know y’all will enjoy. This freedom makes creating Homesick Texan my greatest joy.

For those readers who wish to make a financial commitment to what I’m doing on the site, I’m now offering annual subscriptions to Homesick Texan. There’s an adage that if one has 1,000 devoted fans buy what they’re selling, an independent content creator can make a living. Would you like to be one of my 1,000?

While I’m not going to take anything away from the blog, subscribers will have access to extra, exclusive content. There will also be opportunities for subscriber-only chats, if there is interest. I may even mail you a hand-written card with an original photo.

Subscriptions start as low as $25 a year, which is a bit over $2 a month, the price of a coffee. There are higher-priced options based on what you’d like to pay, and there’s even a family subscription where five people can gain access for the price of four.

If you enjoy using the site and cooking the recipes, please consider subscribing. To purchase a subscription, you can go here and choose your level. I would love your patronage and be very grateful.

This is an experiment, but I’m willing to give it a try. I adore sharing recipes with you, and while that passion will never stop, I need to figure out a way to make it sustainable so I can continue. I appreciate your consideration and thank you for reading!

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54 Comments

  1. Peggy Benjamin says:

    Done! As a fellow homesick Texan, living in Ohio, I’m happy to support your work. I love your stories and recipes, and thoroughly enjoy “traveling” back home with you. Here’s to many more years of successful sharing!

    1. Lisa Fain says:

      Peggy–Thank you! I look forward to sharing more stories and recipes with you!

  2. Jim White says:

    I’ve been reading you, both on the blog and by owning all your books, for at least 10 years. Your content is interesting and useful. It helps that you have a voice that stands out from many of the other food bloggers. Of late I had been noticing an alarming sameness to the style and content of several of the blogs I follow. After reading your thoughtfully veiled reference to how accepting advertising can shape content, I now understand what seems to be one of the sources of that problem. I’m a professional cook, interested in a number of cuisines and styles, and I’ve worked both ends of the food service industry. I read about food every day, and because time is valuable, I like to optimize the information flow. Your blog has always helped me to do that. I get paid for my knowledge and skill, I know I’ll never know it all, and that makes it interesting. I’m supporting you because your knowledge and entertaining manner are worth it. We get what we pay for, right? You’re one of the ones worth paying for.

    1. Lisa Fain says:

      Jim–Thank you for the feedback and kind words! I’m super pleased that this blog has enhanced your professional life. Your support over the years means so much to me, and I look forward to sharing more with you in the future!

  3. Jenifer Kelley says:

    As a fellow New Yorker (ok suburbanite), Cy-Fair HS grad and Amelia’s fan, I would love to support you. I am the epitome of a “homesick Texan.” Btw, they recently opened a Dinosaur BBQ up in my neck of the woods (Stamford which is 15 minutes from Rye) and that is feeding my BBQ cravings quite nicely for the moment! Now if only we had a great Tex Mex place up here!!

    1. Lisa Fain says:

      Jenifer–Bobcat fight never dies! Isn’t it strange how difficult it is to find good Tex-Mex outside Texas? No matter, glad you have a Dinosaur BBQ near you and thank you for your support!

  4. I read your blog and I cook your recipes. There is no excuse for not supporting you and I’m happy to do just that.

  5. Done! I cook your recipes all the time and thoroughly enjoy reading your blog and books (All the way up in Northwest Territories, Canada!) Can’t imagine not having your site to vist and I hope more people donate. I love what you are doing with Homesick Texan, you have my continued support, Lisa.

    1. Lisa Fain says:

      Brayden–Thank you for the kind words and support! It’s fun knowing my recipes are being prepared all the way up in the Canadian Northwest Territories!